A winning brand name is a crucial piece of your marketing plan. It will represent all your hard work as an entrepreneur. As your brand name is shaped, it will take on a life of its own and hopefully inspire others. You may even secretly talk to it during late nights in the office. In [...]
A large part of a consultant’s job is finding new leads. Networking can be a fun, easy and effective way to meet prospective clients. In DC there is no shortage of networking events; I could easily attend 2-3 per week. Whether the event is focused on instruction, a panel or just a happy hour, it [...]
Like naming your make-believe band, a child or a newfound kitten, the job of picking your company’s name can be daunting. Entrepreneurs face a host of challenges when launching a new company, including legal paperwork, accounting, marketing, and recruiting clients. One thing that should not be overlooked, however, is creating an appealing company name. For [...]
Advertisers love to use hip-hop to target the attention of young audiences. Of the four elements of hip-hop–graffiti, rap, DJing, breakdance–none has been more showcased by advertisers than breaking. And no other dance form has seen the highs and lows in popularity that breaking (or b-boying) has over the past three decades. It is the [...]
Here’s a quick guide for setting up your social media plan, whether you think you need one now or not. News flash: it’s land grab out there and if you’re caught napping your brand could suffer. Just like getting a URL for your company, you need to claim your name and begin to understand how [...]
Posted in Portfolio, Sustainability on 10. Aug, 2009
Project: H St. NE Grows Green Initiative
Client: H St. NE Business Community
Team: DC Greenworks, Green Living Consulting, H St Main Street, DC Government (Ward 6, DDOE, DMPED)
Role: Academic Partner, Researcher
The 2009 Tour de France — a 3 week cycling race around France — ended this past Sunday with many viewers wondering, “What the heck is Astana?” Astana, as it turns out, is a coalition of state-owned companies from Kazakhstan, named after its capital city Astana. It is also the sponsor of this year’s Tour [...]
Welcome to my portfolio and blog. In addition to running Digsus, a marketing strategy consulting firm, I am passionate about the environment, technology, and social causes.
